Three MORE Versatile Uses of Graphic Packaging for Businesses

'Opu Probiotics Packaging designed for e-commerce.

In today’s market, graphic packaging does more than just hold a product—it tells a story. From personalized details that strengthen customer connections to eco-friendly designs that emphasize sustainability, graphic packaging plays a key role in elevating brands and their messaging. Let’s explore how graphic packaging enhances brand appeal and product protection.

1. Customization and Personalization

Graphic packaging offers endless possibilities for customization and personalization, allowing brands to connect with their customers on a more personal level. For new businesses or product launches, brands can build brand recognition, differentiating themselves from competitors and establishing a community. E-commerce businesses can leverage creative graphic packaging to delight customers during unboxing and point to additional services or products online. All businesses can capitalize on seasonal packaging designs celebrating holidays or limited-edition releases for special events or products. Personalization makes the product feel special and enhances the overall customer experience, increasing the likelihood of repeat purchases and positive word-of-mouth. 

Recycooler™ is a reusable and recyclable cooler.

2. Highlighting Sustainability and Environmental Responsibility

Graphic packaging plays a key role in communicating sustainability and environmental responsibility. To start, corrugated “cardboard” is a champion in this realm. Corrugated materials are recycled more than any other packaging option in the U.S. The average corrugated box is made with 52 percent recycled content and new fibers sourced through certified programs prioritizing sustainable forestry. According to the Fibre Box Association, 96 percent of corrugated boxes are made with material supplied by certified fiber sourcing programs such as the Sustainable Forestry Initiative® (SFI).

In terms of design, graphics highlight and showcase green packaging elements. Packages can include messaging about the materials used, such as “100% Recycled Paper” or “Made from Renewable Resources.” Graphic packaging can display environmental certifications from groups like the SFI. Brands can include QR codes on their packaging that direct consumers to a website or video explaining the company’s sustainability initiatives. Graphics can also highlight recycling directions or best practices to encourage a circular economy.   

LoCo Cookers Cooking Oil Box

3. Supporting Product Protection and Functionality

While graphic packaging's visual appeal is obvious, its practical role in product protection cannot be overlooked. First and foremost, packaging must safeguard its contents from damage during transportation, handling, and storage. Design elements can support product protection and function with layouts that ensure proper handling and orientation, plus directions on use, such as how to open, close or recycle a container. 

For functionality, printed QR codes or near-field communication (NFC) tags on graphic packaging allow consumers to scan and access additional product information, tracking, or authentication. This ensures that consumers can verify the product’s origin or access handling instructions. Graphic packaging can also include custom-printed inserts or trays that hold products in place, preventing movement and reducing damage during shipping. These inserts can feature branding elements, ensuring the unboxing experience is visually appealing while keeping the product secure.

Check out the first part of this series: Three Versatile Uses of Graphic Packaging for Businesses.